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The best online business you’ve never considered? Branded YouTube Channels

The best online business you’ve never considered? Branded YouTube Channels

The best online business you’ve never considered? Branded YouTube Channels

See how our clients build faceless YouTube channels that generate income without being on camera, chasing trends, or making all the content themselves

Apply to work with me 1-on-1 below

Apply to work with me 1-on-1 below

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Client Results

From helping people quit their 9–5 jobs to consulting for YouTube's biggest media companies, these are real stories from real clients who trusted the process and saw the results.

Andrew - $0 to $100,000+/year

Out of Bounds

80k+

subs

After being made redundant as a basketball coach, Andrew partnered with me to launch Out Of Bounds. From the very first upload, which surpassed one million views and immediately got us monetized, the channel gained traction. That momentum turned into a streak of seven consecutive videos each crossing one million views, cementing the channel’s authority in its niche and driving rapid audience growth. Alongside YouTube AdSense, we secured high-quality brand sponsorships that created a diversified income stream on top. In just over one year, Out Of Bounds has generated more than $100,000. In 2025 alone, it has averaged $10,000–$15,000 per month, earning over $70,000 in the first six months.

Andrew - $0 to $100,000+/year

Out of Bounds

80k+

subs

After being made redundant as a basketball coach, Andrew partnered with me to launch Out Of Bounds. From the very first upload, which surpassed one million views and immediately got us monetized, the channel gained traction. That momentum turned into a streak of seven consecutive videos each crossing one million views, cementing the channel’s authority in its niche and driving rapid audience growth. Alongside YouTube AdSense, we secured high-quality brand sponsorships that created a diversified income stream on top. In just over one year, Out Of Bounds has generated more than $100,000. In 2025 alone, it has averaged $10,000–$15,000 per month, earning over $70,000 in the first six months.

Andrew - $0 to $100,000+/year

Out of Bounds

80k+

subs

After being made redundant as a basketball coach, Andrew partnered with me to launch Out Of Bounds. From the very first upload, which surpassed one million views and immediately got us monetized, the channel gained traction. That momentum turned into a streak of seven consecutive videos each crossing one million views, cementing the channel’s authority in its niche and driving rapid audience growth. Alongside YouTube AdSense, we secured high-quality brand sponsorships that created a diversified income stream on top. In just over one year, Out Of Bounds has generated more than $100,000. In 2025 alone, it has averaged $10,000–$15,000 per month, earning over $70,000 in the first six months.

Taha - Monetized with his first video

After one strategy call, Taha launched his first branded channel. His first video passed 1,000,000 views, earned $3,500 in the first month, and landed a $4,000 sponsorship deal, all from that single upload. This allowed him to quit his job as a DoorDash driver and pursue YouTube full-time.

Taha - Monetized with his first video

subs

After one strategy call, Taha launched his first branded channel. His first video passed 1,000,000 views, earned $3,500 in the first month, and landed a $4,000 sponsorship deal, all from that single upload. This allowed him to quit his job as a DoorDash driver and pursue YouTube full-time.

Taha - Monetized with his first video

After one strategy call, Taha launched his first branded channel. His first video passed 1,000,000 views, earned $3,500 in the first month, and landed a $4,000 sponsorship deal, all from that single upload. This allowed him to quit his job as a DoorDash driver and pursue YouTube full-time.

Dan - From 0 to 500k views on his first video and $10,000+ sponsorships within weeks

Park Vibes

16k+

subs

When Dan wanted to launch his first YouTube brand, he came to me with a difficult challenge: turning national-park journalism into a YouTube channel with real demand. Despite his background at TIME Magazine, VICE, and Facebook, he knew YouTube required a completely different strategy, one built on data-driven ideation, packaging psychology, and a clear positioning gap. I validated three concepts, built the channel strategy from scratch, and found a Positioning Gap for him. The first video reached 500,000 views, instantly monetized the channel, and every upload since has landed between 200,000 and 400,000+ views, with several now pushing toward one million. Within weeks the channel secured four- and five-figure sponsorship deals, built a loyal returning audience, and gave Dan the traction he needed to raise additional funding for the project. Today Park Vibes continues to grow month over month, and is already becoming one of the strongest emerging brands in the outdoor documentary space.

Dan - From 0 to 500k views on his first video and $10,000+ sponsorships within weeks

Park Vibes

16k+

subs

When Dan wanted to launch his first YouTube brand, he came to me with a difficult challenge: turning national-park journalism into a YouTube channel with real demand. Despite his background at TIME Magazine, VICE, and Facebook, he knew YouTube required a completely different strategy, one built on data-driven ideation, packaging psychology, and a clear positioning gap. I validated three concepts, built the channel strategy from scratch, and found a Positioning Gap for him. The first video reached 500,000 views, instantly monetized the channel, and every upload since has landed between 200,000 and 400,000+ views, with several now pushing toward one million. Within weeks the channel secured four- and five-figure sponsorship deals, built a loyal returning audience, and gave Dan the traction he needed to raise additional funding for the project. Today Park Vibes continues to grow month over month, and is already becoming one of the strongest emerging brands in the outdoor documentary space.

Dan - From 0 to 500k views on his first video and $10,000+ sponsorships within weeks

Park Vibes

16k+

subs

When Dan wanted to launch his first YouTube brand, he came to me with a difficult challenge: turning national-park journalism into a YouTube channel with real demand. Despite his background at TIME Magazine, VICE, and Facebook, he knew YouTube required a completely different strategy, one built on data-driven ideation, packaging psychology, and a clear positioning gap. I validated three concepts, built the channel strategy from scratch, and found a Positioning Gap for him. The first video reached 500,000 views, instantly monetized the channel, and every upload since has landed between 200,000 and 400,000+ views, with several now pushing toward one million. Within weeks the channel secured four- and five-figure sponsorship deals, built a loyal returning audience, and gave Dan the traction he needed to raise additional funding for the project. Today Park Vibes continues to grow month over month, and is already becoming one of the strongest emerging brands in the outdoor documentary space.

Adam - $5,000/month to $50,000+/month

ThisIsLife

250k+

subs

When I joined ThisIsLife in February 2024, the channel was at its lowest point with 56,000 subscribers, bringing in around $5,000 per month, and a community guidelines strike that had destroyed its momentum. Over the next two months we rebuilt the strategy from the ground up by introducing a new ideation process, refining audience targeting, and improving thumbnail and title psychology. Within months the channel surpassed $20,000 per month and then achieved three consecutive $50,000 months. It grew from 56,000 to 129,000 subscribers in five months. One of the new ideas became the most viral upload in the channel’s history, earning $95,000 from a single video. Over one year later the channel has grown to more than 220,000 subscribers and since I joined has generated over $400,000 in total. Today it is still producing more than $20,000 per month in profit.

Adam - $5,000/month to $50,000+/month

ThisIsLife

250k+

subs

When I joined ThisIsLife in February 2024, the channel was at its lowest point with 56,000 subscribers, bringing in around $5,000 per month, and a community guidelines strike that had destroyed its momentum. Over the next two months we rebuilt the strategy from the ground up by introducing a new ideation process, refining audience targeting, and improving thumbnail and title psychology. Within months the channel surpassed $20,000 per month and then achieved three consecutive $50,000 months. It grew from 56,000 to 129,000 subscribers in five months. One of the new ideas became the most viral upload in the channel’s history, earning $95,000 from a single video. Over one year later the channel has grown to more than 220,000 subscribers and since I joined has generated over $400,000 in total. Today it is still producing more than $20,000 per month in profit.

Adam - $5,000/month to $50,000+/month

ThisIsLife

250k+

subs

When I joined ThisIsLife in February 2024, the channel was at its lowest point with 56,000 subscribers, bringing in around $5,000 per month, and a community guidelines strike that had destroyed its momentum. Over the next two months we rebuilt the strategy from the ground up by introducing a new ideation process, refining audience targeting, and improving thumbnail and title psychology. Within months the channel surpassed $20,000 per month and then achieved three consecutive $50,000 months. It grew from 56,000 to 129,000 subscribers in five months. One of the new ideas became the most viral upload in the channel’s history, earning $95,000 from a single video. Over one year later the channel has grown to more than 220,000 subscribers and since I joined has generated over $400,000 in total. Today it is still producing more than $20,000 per month in profit.

Underknown - 15,000,000 Views On 1 Video

What If

8M+

subs

In May 2024, I joined Underknown, contributing across some of their biggest channels including What If (8M+ subscribers), Aperture (2M+), How To Survive (2M+), and Animalogic (2M+). My focus was on raising both the “view floor” and “view ceiling” by improving the ideation process, boosting performance across the board, increasing ad revenue, and creating new content formats. Within weeks, the first new format ideated for What If crossed 1M+ views straight out of the gate. Then, the second format went viral, hitting 15M views in just six months, becoming What If’s 4th most viewed video of all time and doubling the channel’s monthly revenue.

Underknown - 15,000,000 Views On 1 Video

What If

8M+

subs

In May 2024, I joined Underknown, contributing across some of their biggest channels including What If (8M+ subscribers), Aperture (2M+), How To Survive (2M+), and Animalogic (2M+). My focus was on raising both the “view floor” and “view ceiling” by improving the ideation process, boosting performance across the board, increasing ad revenue, and creating new content formats. Within weeks, the first new format ideated for What If crossed 1M+ views straight out of the gate. Then, the second format went viral, hitting 15M views in just six months, becoming What If’s 4th most viewed video of all time and doubling the channel’s monthly revenue.

Underknown - 15,000,000 Views On 1 Video

What If

8M+

subs

In May 2024, I joined Underknown, contributing across some of their biggest channels including What If (8M+ subscribers), Aperture (2M+), How To Survive (2M+), and Animalogic (2M+). My focus was on raising both the “view floor” and “view ceiling” by improving the ideation process, boosting performance across the board, increasing ad revenue, and creating new content formats. Within weeks, the first new format ideated for What If crossed 1M+ views straight out of the gate. Then, the second format went viral, hitting 15M views in just six months, becoming What If’s 4th most viewed video of all time and doubling the channel’s monthly revenue.

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Who is Leander Hofkes?

I uploaded my first YouTube video at the age of 10, recording my TV screen with a camcorder balanced on a pillow.

After college, I skipped the corporate path, took a warehouse night shift, and went all-in on YouTube. One viral video changed everything.

I built my own channel, Justicul, to over 350,000 subscribers, 80 million+ views, and nearly $400,000 in revenue, but I didn’t stop there.

I later became a strategist for one of the biggest YouTube media companies, Underknown (founders of What If, 8M+ subs), where I helped double their monthly revenue and create their 4th most-viewed video of all time with 14 million+ views.
Since then, I’ve helped new creators go from $0 to $10K/month, and scaled existing ones to $50K months.

Now I run Branded Empires, where I help serious individuals build profitable YouTube channels. Even the coaches inside this program, like Andrew and Kai, started as clients and partners of mine before launching their own successful channels.

If you’re not here for shortcuts but for something sustainable, you’re in the right place.

I uploaded my first YouTube video at the age of 10, recording my TV screen with a camcorder balanced on a pillow.

After college, I skipped the corporate path, took a warehouse night shift, and went all-in on YouTube. One viral video changed everything.

I built my own channel, Justicul, to over 350,000 subscribers, 80 million+ views, and nearly $400,000 in revenue, but I didn’t stop there.

I later became a strategist for one of the biggest YouTube media companies, Underknown (founders of What If, 8M+ subs), where I helped double their monthly revenue and create their 4th most-viewed video of all time with 14 million+ views.
Since then, I’ve helped new creators go from $0 to $10K/month, and scaled existing ones to $50K months.

Now I run Branded Empires, where I help serious individuals build profitable YouTube channels. Even the coaches inside this program, like Andrew and Kai, started as clients and partners of mine before launching their own successful channels.

If you’re not here for shortcuts but for something sustainable, you’re in the right place.

Justicul

350k+

Built from scratch into a 350k+ subscriber channel with 80M+ views and $400K+ in revenue through diversified monetization.

Founder

Out of Bounds

80k+

A branded basketball channel I've helped build from 0 to 75,000 subscribers and $100K+ profit.

Co-Founder

Gravipull

60k+

A space brand that I've helped build from 0 to 50,000 subscribers and consistent $5,000/month profit.

Co-Founder

YouTube Strategist Role

YouTube Strategist Role

For over a year, I’ve consulted with Underknown (creators of What If, 8.5M+ subs), shaping strategy across their entire portfolio (Aperture, Animalogic, How To Survive). By improving ideation and packaging on What If, I raised both the view floor and ceiling. One of my first new formats achieved 1M+ views; another hit 15M views in under six months, becoming What If’s 4th most-viewed video ever, and doubling monthly revenue.

What If

8.5M Subs

Aperture

2.4M Subs

Animalogic

2M Subs

How to Survive

2M Subs

Meet the Branded Empires Team

Branded Empires isn’t a one-man show. We’re a collective of proven YouTube growth experts with real track records, brought together to build and scale channels into valuable media assets.

Andrew MacKay

Andrew MacKay

Out of Bounds

80k Subscribers

Out of Bounds

80k Subscribers

Out of Bounds

80k Subscribers

7-video streak of 1m+ views

20 million views in 1y

75,000 subscribers earned

$150,000+ generated with Out Of Bounds in 1.5y

Andrew’s journey started in elementary school, editing Call of Duty montages and basketball mixtapes before most kids even knew what YouTube was. By the end of high school, he had two dreams: to work in media or to become a full-time basketball coach. Coaching took the lead, and from age 19 to 26, he went all in. He built his own coaching business, helped launch a full training facility, and coached for three professional basketball teams across New Zealand and Australia.

But he never stopped creating. On the side, he built Andrew M Hoops, teaching basketball through videos on Instagram and YouTube. He monetized the channel in under 10 videos and pulled in 400K+ views with a single viral hit. Still, content took a back seat until 2023.

That year, Andrew returned to YouTube with a new plan. His second video on a fresh channel hit 50K views. One exploded to 70K in a single day. But the real shift came after partnering up with Leander, turning a long-shot idea into a 32-minute documentary on Trae Young. He posted it just two weeks after being made redundant from his full-time coaching job. Within 8 days, the video blew up. Two weeks later, the channel Out of Bounds was monetized.

Andrew went all-in. He continued his job part-time to stay afloat while spending 8–10 hours daily building the channel. Within months, he and the team had a 7-video streak of 1M+ views, and since then, they have achieved 22 million total views, 65K subscribers, and have made over six figures in profit. He quit the part-time job in August 2024, now fully independent, debt-free, making around $10-$20k every month, and consistently investing in his future.

Today, Andrew is not just a full-time creator; he’s a coach inside our consulting program, helping others do exactly what he did: build standout YouTube brands, monetize fast, and turn their passion into a long-term career.

Kai Jörgsen Väss

Kai Jörgsen Väss

Gravipull

60k Subscribers

Gravipull

60k Subscribers

Gravipull

60k Subscribers

Virkayu

206k Subscribers

Virkayu

206k Subscribers

Virkayu

206k Subscribers

Back-end offer expert

53 million total views

300k subs across all channels

$600k generated with Virkayu

Kai’s YouTube journey began over 20 years ago, editing videos for school projects and online communities before YouTube was even invented. After years as a science teacher and high-level League of Legends player, he saw a gap in the gaming education space and built a channel that broke it open. In just two months, he grew to 25K+ subscribers, pulling hundreds of thousands of views per upload while still teaching full time.

By 2019, he went all-in. Through a mix of AdSense, Patreon, Twitch, sponsorships, and coaching, he scaled to consistent $10K+ months, launched an additional channel under the Virkayu brand, and became a leading voice in League of Legends education, amassing over 268k subscribers and 53 million views across his channels.

When the gaming economy began to collapse in December 2022, Kai rebuilt fast. He launched his own platform, pre-sold courses, spun up a lead generator channel, and converted to a monthly recurring model, sustaining $10K–$20K/month consistently.

Still hungry to expand, Kai pivoted beyond gaming. He launched a monetized-on-first-video history channel and then co-founded The GOAT Authority with Leander, an NBA documentary channel that hit 2M+ views and recouped 3x ROI within months. But the real leap came with Gravipull, a creative space documentary brand using Kai’s astrophysics background. Just six months in: 1.1M-view viral hit, 37K subs, and nearly $10K in a single month from sponsors and AdSense, with even more high-level partnerships lined up.

Today, Kai is a head coach in the Branded Empires team, helping creators build repeatable, profitable YouTube brands using the same systems that took him across four six-figure verticals and millions of views.

We take on limited serious applicants each month

If you're ready, apply now.

Apply now

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Disclaimer

Please understand that results are not typical. Your results will vary and depend on many factors, including your background, experience, resources, and the effort you put in. All business carries risk and requires consistent effort and action. Branded Empires cannot and does not make any guarantees about your ability to get results or earn income with our ideas, strategies, or coaching. Nothing on this page, in our programs, or in our materials is a promise or guarantee of future earnings. Any financial figures or client results referenced are illustrative of what is possible, not what is guaranteed. We do not provide legal, financial, or tax advice. You should consult with your own advisors before making business decisions. You alone are responsible for your decisions, actions, and results, and by enrolling in our programs, you agree not to hold us liable for your outcomes at any time or under any circumstance.


Not Facebook™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Meta Platforms, Inc.

Terms of Service

Privacy Policy

Disclaimer

Please understand that results are not typical. Your results will vary and depend on many factors, including your background, experience, resources, and the effort you put in. All business carries risk and requires consistent effort and action. Branded Empires cannot and does not make any guarantees about your ability to get results or earn income with our ideas, strategies, or coaching. Nothing on this page, in our programs, or in our materials is a promise or guarantee of future earnings. Any financial figures or client results referenced are illustrative of what is possible, not what is guaranteed. We do not provide legal, financial, or tax advice. You should consult with your own advisors before making business decisions. You alone are responsible for your decisions, actions, and results, and by enrolling in our programs, you agree not to hold us liable for your outcomes at any time or under any circumstance.


Not Facebook™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Meta Platforms, Inc.

Terms of Service

Privacy Policy

Disclaimer

Please understand that results are not typical. Your results will vary and depend on many factors, including your background, experience, resources, and the effort you put in. All business carries risk and requires consistent effort and action. Branded Empires cannot and does not make any guarantees about your ability to get results or earn income with our ideas, strategies, or coaching. Nothing on this page, in our programs, or in our materials is a promise or guarantee of future earnings. Any financial figures or client results referenced are illustrative of what is possible, not what is guaranteed. We do not provide legal, financial, or tax advice. You should consult with your own advisors before making business decisions. You alone are responsible for your decisions, actions, and results, and by enrolling in our programs, you agree not to hold us liable for your outcomes at any time or under any circumstance.


Not Facebook™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Meta Platforms, Inc.

Terms of Service

Privacy Policy